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Publicité: La Clio pourrait être n’importe quelle voiture

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Une campagne de publicité au Brésil depuis quelque semaine qui frappe par son originalité.

On joue sur l’interchangeabilité. L’agence de communication qui s’est chargée de la campagne s’est basée sur le fait que la Clio est la plus populaire des voitures au Brésil. On a donc sans doute croisé dans les rues quelques voitures habillées assez spécialement pour souligner ce fait.

Et la campagne de pub TV, toujours basée sur cette idée de popularité chez toutes les classes sociales.

httpvh://www.youtube.com/watch?v=z4vbj3b_a_E

Via bichodegoiaba

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