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L’ambassadrice de la firme munichoise est allée rendre une petite visite au Centre d’essais énergétiques et environnementaux de BMW pour une petite séance de com. bien réglée afin de réaliser quelques agréables clichés mettant en scène l’ex patineuse, les voitures de la firme à l’hélice et la technologie de l’ETC de BMW.
Je ne m’étalerais pas sur les discours convenus faits de petites phrases toutes faites et de jeux de mots faciles sur la pluie et le beau temps, justes sortis d’un brainstorming intensif entre gens du marketing de la marque bavaroise et je garderais les quelques photos de la souriante championne dans le froid ou dans le vent ainsi qu’une petite vidéo bonne pour la com de BMW. Et c’est par là.
