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Une petite information qui nous montre que dans les services marketing de Mini on a toujours des idées pour créer le buzz et faire parler de la petite auto.
Dernière trouvaille en date, mettre dans la rue des très grands cartons siglés Mini Cooper faisant croire qu’on vend et livre les Mini ainsi et qu’on met les dits cartons avec les ordures .
Et ça donne une vidéo comme celle là tournée dans les rues d’Amsterdam…